1. Mobile Users are Different
Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites.
2. Mobile Gets Traffic
With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions.
3. Better Brand Engagement
People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop.
4. Increased Conversions
Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimised for mobile.
5. Reduce Your Bounce Rate
Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser.