Remember to do your business mobile website Health Check:
Pick up your smartphone and go to your website.
Ask yourself these questions:
Does it load in less than three seconds?
Does it draw your eye to your key selling points or message?
Is the content easy to read?
Is it easy to navigate?
Is it easy to recognise and activate the call to action?
Is it a website you would spend time on if it was not your own?
If you mostly answered “no”, then it’s time to optimise your mobile site and capture the traffic and sales you’ve been missing out on.
The reasons are easy to understand. . .
1. Mobile Users are Different
Mobile users have different objectives than desktop users and typically this means they want information in quick, easily digestible bites.
2. Mobile Gets Traffic
With one-quarter of global web searches conducted on a mobile device by over a billion users worldwide, mobile websites are just as important, if not more so, than desktop versions.
3. Better Brand Engagement
People like your brand more when you offer a satisfying mobile experience and they’re more likely to return to your website later on a desktop.
4. Increased Conversions
Mobile shoppers have little patience for an unwieldy website and one-third of them will leave a transaction if the site isn’t optimised for mobile.
5. Reduce Your Bounce Rate
Content that looks great on a desktop might be unreadable on a mobile device. Visitors won’t stay on your site if they have to pinch and zoom or squint at illegible type, or worse yet if it runs flash or anything that requires add-ons to display in a browser.
Websites without mobile optimisation by April 21st risk losing their current Google ranking.